The Release Plan for Hero Falls

So, I originally thought HF would be an EP because I only thought I was capable of writing four or five songs. Then I realized, hey, maybe I can stretch it to 8 or 9 and make it an album. Then my long-time friend and much more experienced musician friend Joe Iadanza said “Dude, albums don’t have impact anymore. You should release singles.”

But…that was my whole plan, for two years! I’ve got most of these songs close to done! I have go fever! I want to tell the world! But he’s right. Singles are how people discover music now, and having a constant stream of new content will help new people discover the thing — more opportunities to share socially and increase the chance that it appears in new people’s feeds. Plus, I’m doing a comic-book thing; what’s more on-brand than the idea of monthly issues?

So I’m planning to keep writing and recording steadily, with a release cadence of a new song every three or four weeks. I have various weird story and character ideas that span a bunch of different musical styles, different vignettes from different times in the history of Hero Falls, and relationships between songs and characters that may or may not be evident — but they’re in my story bible. Also, I’m thrilled that more and more of my vastly more talented friends are agreeing to contribute to tracks.

I am very excited about this year, and it’s hard for me to keep such a deliberate pace. But it’s for the best. Thanks, Joe.

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